Polle instructed us to remember 3 things
Posted: Mon Feb 17, 2025 10:15 am
It's also nice that he doesn't hesitate to criticize his own work and clients. Like a Danish example of Nike , because they copy old tricks from marketing campaigns: design something and win something. In this case, you won't find any real involvement from the brand. The number of fans of a Facebook page doesn't say anything, after all. Another Nike case , on the other hand, can better meet with his approval. Nike had decided that they wanted to encourage runners to run other routes at other times. Nike Running Belgium, among others, made sure that this would happen: runners ran (seen from above, on the map) the shape of a bag of chips or other shapes after a successful (Facebook) campaign. This is not a flat sales trick (and therefore not a good case according to Polle), but Nike did achieve its goals.
Social media marketing is far too important to leave it to the social media/marketing denmark phone number list department alone (based on Steven van Belleghem)
Create acts, not ads (borrowed from Leo Burnett)
Create stuff worth sharing (borrowed from ex-colleague Tom de Bruyne)
His motto: “don't promise, do!” Using cases such as Freitag (an over-the-top and scripted email after your online order is counterproductive, although some people think differently ), the KLM surprise campaign (more than a marketing campaign; the personal aspect including the logistics behind the campaign ensured internal and external commitment) and the baby elephant in Antwerp Zoo (reuse of existing content and appealing to the personal aspect), Polle shows how you can create momentum and content and make tangible what social media can do for your organization.
Social media marketing is far too important to leave it to the social media/marketing denmark phone number list department alone (based on Steven van Belleghem)
Create acts, not ads (borrowed from Leo Burnett)
Create stuff worth sharing (borrowed from ex-colleague Tom de Bruyne)
His motto: “don't promise, do!” Using cases such as Freitag (an over-the-top and scripted email after your online order is counterproductive, although some people think differently ), the KLM surprise campaign (more than a marketing campaign; the personal aspect including the logistics behind the campaign ensured internal and external commitment) and the baby elephant in Antwerp Zoo (reuse of existing content and appealing to the personal aspect), Polle shows how you can create momentum and content and make tangible what social media can do for your organization.