Conversational at every stage
Posted: Mon Feb 17, 2025 7:15 am
Now that we are not only involving people with a financially interesting profile in our company, we may have to go a step further. The majority of companies invest the most in the contact moments before a purchase is made. In other words, the conversation value of the pre-sales trajectory is usually higher than the conversation value in the post-sales project. Logical, because companies see the first as an investment and the second as a cost item.
For example, consider the purchasing process of a holiday. I always enjoy searching argentina phone number list for nice places and hotels. When I booked a hotel for my last holiday, I noticed that there is conversation potential in it. Booking a hotel is always a highlight for me, but the only communication back is a boring confirmation of the reservation.
It seems easy to make this purchasing phase conversation-worthy, right?
It is a missed opportunity not to make every contact with the customer conversation-worthy. Besides, consumers expect a good experience throughout the entire purchase process: before, during and after the purchase. Moreover, you optimize your conversation potential by being conversation-worthy in every interaction with the customer.
For example, consider the purchasing process of a holiday. I always enjoy searching argentina phone number list for nice places and hotels. When I booked a hotel for my last holiday, I noticed that there is conversation potential in it. Booking a hotel is always a highlight for me, but the only communication back is a boring confirmation of the reservation.
It seems easy to make this purchasing phase conversation-worthy, right?
It is a missed opportunity not to make every contact with the customer conversation-worthy. Besides, consumers expect a good experience throughout the entire purchase process: before, during and after the purchase. Moreover, you optimize your conversation potential by being conversation-worthy in every interaction with the customer.