. Add social context
Word of mouth often works very well. And that's how it works on Facebook. Make sure your ads have social context. Ads with 'recommendations' from friends below them simply work better. To set this up, you need to specify all your landing pages on the 'info' tab of your Facebook page (specify the exact urls of your landing pages to make this work properly). Then you can specify for each ad in your Facebook ad account that it should display the 'likes' of friends.
There is a good chance that your friends share the same interests. algeria phone number list Targeting the friends of the fans of your Facebook page is a unique possibility of Facebook advertising. It increases your reach, but you keep a good targeting. An important side note is that ads that target friends of fans must land on a Facebook tab. Make sure you have good facilities for this.
Broad categories
Recently, it has become possible to target broad categories with Facebook ads . Facebook has defined very interesting (interest) groups in this, such as baby boomers, parents with children of a certain age, newly married couples, etc. The size of these broad categories is not that big in the Netherlands yet, but that will undoubtedly change. Broad categories can also be combined with specific interests. And that makes it even more interesting!