There are those who argue that “traditional”
Posted: Mon Dec 23, 2024 8:28 am
One that comes to mind is Barcelona Activa , which has a solid content marketing program and an active social media presence.
One thing we need to remember is this: content marketing is nothing new.
Everything that is being published or produced in marketing is already some form of “content.”
For example, most companies create a customer newsletter, either in print or by email.
This is also content.
Are you on Facebook or Instagram?
This is also content.
However, in 2019 there is a greater urgency to do good (better) content marketing.
In 2019, taking a content-first approach to your marketing simply means publishing or producing information that addresses the needs of your audience first and foremost.
The marketing you carry out must inform, delight and/or educate your customers.
It follows that the best way to connect with customers in the new year is not simply to promote products.
Rather, content marketing is an opportunity to let your customer know why they should care about whatever you do or sell.
Your content marketing must offer information that is solid and useful enough for customers to trust your brand.
And let us remember that trust is the basis of loyalty.
At first glance, the graph of content production and consumption shows a worrying imbalance between the two concepts. How do you think companies can solve the pressing problem of shock content or content fatigue?
The world doesn't need MORE content, it needs BETTER content.
Too many companies think of their online content as a numbers game.
Obviously, it is not.
It is far better to do one or two things really well and seek to grow your audience in this way than to do a lot of things half-way or not do them well at all.
pieces of content like blog posts are clearly in decline. Do you agree with this statement?
Not at all, at least not according to recent content marketing research conducted by MarketingProfs and The Content Marketing Institute.
2019 B2B Content Marketing Benchmarks, Budgets & Trends - North America from MarketingProfs
In this research, we found that 61% of North American B2B companies are investing more in written digital content, including blogs, than they did a year ago (Chart 1).
What's more, many of them are also producing what we know as long-form or long-form content (chart 2).
So the trend is not away from blogs at all... what I do believe is that there is a clear email list canada trend towards higher quality, more meaningful, more valuable content of all kinds.
I insist once again: it is not a question of more content, it is a question of BETTER content!
Content Marketing Tips - Types of Content
Content Marketing Tips - Survey
More on this: I wrote about the trend towards long-form storytelling here .
One thing we need to remember is this: content marketing is nothing new.
Everything that is being published or produced in marketing is already some form of “content.”
For example, most companies create a customer newsletter, either in print or by email.
This is also content.
Are you on Facebook or Instagram?
This is also content.
However, in 2019 there is a greater urgency to do good (better) content marketing.
In 2019, taking a content-first approach to your marketing simply means publishing or producing information that addresses the needs of your audience first and foremost.
The marketing you carry out must inform, delight and/or educate your customers.
It follows that the best way to connect with customers in the new year is not simply to promote products.
Rather, content marketing is an opportunity to let your customer know why they should care about whatever you do or sell.
Your content marketing must offer information that is solid and useful enough for customers to trust your brand.
And let us remember that trust is the basis of loyalty.
At first glance, the graph of content production and consumption shows a worrying imbalance between the two concepts. How do you think companies can solve the pressing problem of shock content or content fatigue?
The world doesn't need MORE content, it needs BETTER content.
Too many companies think of their online content as a numbers game.
Obviously, it is not.
It is far better to do one or two things really well and seek to grow your audience in this way than to do a lot of things half-way or not do them well at all.
pieces of content like blog posts are clearly in decline. Do you agree with this statement?
Not at all, at least not according to recent content marketing research conducted by MarketingProfs and The Content Marketing Institute.
2019 B2B Content Marketing Benchmarks, Budgets & Trends - North America from MarketingProfs
In this research, we found that 61% of North American B2B companies are investing more in written digital content, including blogs, than they did a year ago (Chart 1).
What's more, many of them are also producing what we know as long-form or long-form content (chart 2).
So the trend is not away from blogs at all... what I do believe is that there is a clear email list canada trend towards higher quality, more meaningful, more valuable content of all kinds.
I insist once again: it is not a question of more content, it is a question of BETTER content!
Content Marketing Tips - Types of Content
Content Marketing Tips - Survey
More on this: I wrote about the trend towards long-form storytelling here .