3. Track conversations around your brand
Posted: Sun Feb 16, 2025 6:14 am
Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts. From these various reports, you can access an overview of key metrics like impressions, engagements, video views, clicks, audience growth and message volume. You can also export granular data points to dig into day-to-day performance and compare your performance across different date ranges.
A screenshot of Sprout's Cross Network Profile mint data Performance report. It displays impressions, engagements, post link clicks and audience growth by network.
Inbox Activity Report: Sprout’s Smart Inbox unifies your social channels into a single view so you can quickly monitor incoming messages, cultivate conversations and respond to your audience. The report gives a comprehensive overview of your team’s social care efforts. It shows trends in message volume and identifies how quickly and frequently your teams respond to messages.
A screenshot of Sprout's Inbox Activity Report. In the report, you can see a summary of all key performance metrics for received messages and inbox actions and a change over time in inbox volume.
Listening Topic Insights Summary: AI-driven technology does the hard work for you by combing through billions of data points to find trends related to your brand. The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product.
A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Topic.
Social is like a 24/7 focus group. Your audience is always sharing things they’re excited about, their challenges and their favorite products. They even share unfiltered thoughts about you and your competitors. But trying to sift through the noise to find these valuable insights can be frustrating.
A screenshot of Sprout's Cross Network Profile mint data Performance report. It displays impressions, engagements, post link clicks and audience growth by network.
Inbox Activity Report: Sprout’s Smart Inbox unifies your social channels into a single view so you can quickly monitor incoming messages, cultivate conversations and respond to your audience. The report gives a comprehensive overview of your team’s social care efforts. It shows trends in message volume and identifies how quickly and frequently your teams respond to messages.
A screenshot of Sprout's Inbox Activity Report. In the report, you can see a summary of all key performance metrics for received messages and inbox actions and a change over time in inbox volume.
Listening Topic Insights Summary: AI-driven technology does the hard work for you by combing through billions of data points to find trends related to your brand. The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product.
A screenshot of Sprout's Performance Summary tool which demonstrates key metrics (like volume, engagements and impressions) related to a Topic.
Social is like a 24/7 focus group. Your audience is always sharing things they’re excited about, their challenges and their favorite products. They even share unfiltered thoughts about you and your competitors. But trying to sift through the noise to find these valuable insights can be frustrating.