Build an audience
Posted: Sun Feb 16, 2025 4:22 am
Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. What’s more important than going viral is finding and building a genuine community fantuan data on social media.
For Cheyanne, connecting with people required understanding the culture of TikTok. “People use TikTok to watch videos that average people make with their phones. Keep your videos as authentic as possible. Talk like a real person behind the screen and avoid a sales-y approach.”
The TikTok algorithm delivers a niche, personalized experience. To reach your audience, you must dig into the topics they care about and put out relevant content consistently. Cheyanne explains, “Stay on top of trends within your community. Not just trending sounds and memes, but the topics people are talking about. Pay attention to how you can relate them back to your brand.”
Sometimes relating to your audience can be a challenge. Cheyanne revealed a well-kept secret that will surprise Figo’s followers: she doesn’t have a pet. Gasp!
So how does Figo churn out so many adorable fur baby videos? By tapping into another important audience: their internal team. Cheyanne uses an internal messaging channel to source participants. The footage her coworkers provide helps her stay consistent and humanize Figo’s brand, like this meet the team post demonstrates.
@figopet
Introducing just a few of our amazing team members here at Figo #tvintros #meetourteam #fyp #foryoupage #petsoftiktok #petinsurance #meetmypet #dogsoftiktok
♬ original sound – Y2K Throwbacks
For Cheyanne, connecting with people required understanding the culture of TikTok. “People use TikTok to watch videos that average people make with their phones. Keep your videos as authentic as possible. Talk like a real person behind the screen and avoid a sales-y approach.”
The TikTok algorithm delivers a niche, personalized experience. To reach your audience, you must dig into the topics they care about and put out relevant content consistently. Cheyanne explains, “Stay on top of trends within your community. Not just trending sounds and memes, but the topics people are talking about. Pay attention to how you can relate them back to your brand.”
Sometimes relating to your audience can be a challenge. Cheyanne revealed a well-kept secret that will surprise Figo’s followers: she doesn’t have a pet. Gasp!
So how does Figo churn out so many adorable fur baby videos? By tapping into another important audience: their internal team. Cheyanne uses an internal messaging channel to source participants. The footage her coworkers provide helps her stay consistent and humanize Figo’s brand, like this meet the team post demonstrates.
@figopet
Introducing just a few of our amazing team members here at Figo #tvintros #meetourteam #fyp #foryoupage #petsoftiktok #petinsurance #meetmypet #dogsoftiktok
♬ original sound – Y2K Throwbacks