4. Rise in Twitter ad engagement
Posted: Thu Feb 13, 2025 10:04 am
Ad engagement on Twitter is growing. This speaks volumes about the nurse database impact of advertising on the platform. According to the latest reports, Twitter saw a 7% year-over-year increase in ad engagement in Q2 of 2022. If these trends continue, you can expect to launch ad campaigns that drive tons of engagement.
Types of Twitter ads
Twitter offers several choices in ad types. To run a successful advertising campaign on the platform, you need to decide which Twitter ad format will help you achieve your goals.
Promoted Ads
You might remember these as Promoted Tweets. They’re a lot like regular Tweets, except Twitter shows them to people who aren’t following your brand yet. They have a “Promoted” label at the bottom so users can differentiate them from organic Tweets.
Promoted Ad from the official Dragon Ball account with arrow pointing to the "Promoted" label
The best part is that you can use a variety of media formats to create these Promoted Ads. In addition to regular text and image Tweets, you can create ads using videos, carousels and Moments.
Follower Ads
Previously called Promoted Accounts, Follower Ads let you promote an entire Twitter account. It helps you target users who might be interested in your brand but aren’t already following you. So it’s the perfect ad type if you want to grow your Twitter following.
With this type of Twitter ad, your account will show up in the “Who to follow” section of a user’s feed.
Types of Twitter ads
Twitter offers several choices in ad types. To run a successful advertising campaign on the platform, you need to decide which Twitter ad format will help you achieve your goals.
Promoted Ads
You might remember these as Promoted Tweets. They’re a lot like regular Tweets, except Twitter shows them to people who aren’t following your brand yet. They have a “Promoted” label at the bottom so users can differentiate them from organic Tweets.
Promoted Ad from the official Dragon Ball account with arrow pointing to the "Promoted" label
The best part is that you can use a variety of media formats to create these Promoted Ads. In addition to regular text and image Tweets, you can create ads using videos, carousels and Moments.
Follower Ads
Previously called Promoted Accounts, Follower Ads let you promote an entire Twitter account. It helps you target users who might be interested in your brand but aren’t already following you. So it’s the perfect ad type if you want to grow your Twitter following.
With this type of Twitter ad, your account will show up in the “Who to follow” section of a user’s feed.