The biggest one is Google itself.
Posted: Thu Feb 13, 2025 9:03 am
Let’s be honest. Google performed a sublime marketing trick.
It came up with a new name for a metric. And it now owns one advertising data of the most popular marketing metrics.
Google Analytics is a popular and free tool everyone can use without running Google Ads.
But only businesses that use Google Ads have access to conversion data.
And Google’s promise is that this will only grow in the future.
In the future, new features for advertisers, including additional conversion reporting and tools, will launch in the advertising section.
Kamala, Janardhan, Sr Director Product Management, Measurement Google
Source: Google blog
Final note
Conversions have been a marketer’s best friend. Like forever.
So when GA4 split it up into key events, I experienced it as a psychological downgrade, or at least a poor attempt to cause confusion.
I was not the only one who got confused. Alina Poppa, who is a member of our DDU Insider program, shared her thoughts on our Slack channel.
alina popa slack message data driven insiders
As Alina points out righteously, all we can do is adapt to the new Google Analytics reality.
It came up with a new name for a metric. And it now owns one advertising data of the most popular marketing metrics.
Google Analytics is a popular and free tool everyone can use without running Google Ads.
But only businesses that use Google Ads have access to conversion data.
And Google’s promise is that this will only grow in the future.
In the future, new features for advertisers, including additional conversion reporting and tools, will launch in the advertising section.
Kamala, Janardhan, Sr Director Product Management, Measurement Google
Source: Google blog
Final note
Conversions have been a marketer’s best friend. Like forever.
So when GA4 split it up into key events, I experienced it as a psychological downgrade, or at least a poor attempt to cause confusion.
I was not the only one who got confused. Alina Poppa, who is a member of our DDU Insider program, shared her thoughts on our Slack channel.
alina popa slack message data driven insiders
As Alina points out righteously, all we can do is adapt to the new Google Analytics reality.