Personalize Your Email Campaigns for Better Results
Posted: Thu Feb 13, 2025 8:31 am
The vp of sales will usually be furious about being fired by the board of directors. This is clearly visible to the entire organization, the board of directors, and sometimes even customers. I cleared my calendar and scheduled a long period of time to think and reflect. Part catharsis, part therapy group session. Then I slowly realized a controversial point - the coordination of marketing and sales is actually a marketing issue. Marketing must acknowledge this problem and fix it. But hear me out. Linkedin-post but there is a danger here.
Running marketing campaigns that are tied to sales leads belgium number data can tempt us to engage in short-term bad marketing behavior. Especially at the end of a fiscal quarter when I have to hit my mql targets. However, if the leads don’t convert into qualified pipelines for our sales team. .. This is a failure. “this was a random person who asked for a demo.” “this was a trade show lead who agreed to scan their badge in exchange for socks from us.” “this was a person who downloaded the e-book and visited our website twice.
This person clicked on our ad on linkedin.” I realized that passing bad leads to our sales team would absolutely hurt the credibility of the marketing department. Enter first lead - when the first lead is not closed. Like the boy who cried wolf, the sales team stopped taking our leads seriously. I had this epiphany and I decided to change things. You do what you measure the first step is to change the metrics by which marketing measures ourselves and our contributions. We will no longer measure ourselves by the leads or mql we generate.
Running marketing campaigns that are tied to sales leads belgium number data can tempt us to engage in short-term bad marketing behavior. Especially at the end of a fiscal quarter when I have to hit my mql targets. However, if the leads don’t convert into qualified pipelines for our sales team. .. This is a failure. “this was a random person who asked for a demo.” “this was a trade show lead who agreed to scan their badge in exchange for socks from us.” “this was a person who downloaded the e-book and visited our website twice.
This person clicked on our ad on linkedin.” I realized that passing bad leads to our sales team would absolutely hurt the credibility of the marketing department. Enter first lead - when the first lead is not closed. Like the boy who cried wolf, the sales team stopped taking our leads seriously. I had this epiphany and I decided to change things. You do what you measure the first step is to change the metrics by which marketing measures ourselves and our contributions. We will no longer measure ourselves by the leads or mql we generate.