Communicate campaign needs clearly
Posted: Thu Feb 13, 2025 8:26 am
When you reach the outreach stage, research how each influencer likes to be approached. Some will have an agency that handles collaborations. Others may have a separate email address or might prefer DMs. Find these in their bio. Using an influencer’s chosen communication channel shows a level of respect that starts your relationship on the right footing.
In the example below, fair fashion campaigner and influencer usa student data activist Venetia La Manna’s bio states that she doesn’t look at her DMs and refers potential partners to her email address.
Venetia La Manna refers collaborators to her email, not her DMs
Outline all of your campaign expectations before an influencer starts creating content. A lot of this information should be in your outreach messages.
Also, include your campaign needs in an influencer contract. Remember to outline who is responsible for any costs incurred by creating content, as well as usage rights.
Share your goals and expected KPIs with your influencer before a campaign starts. They’ll then not be surprised when you go through the results of the campaign later.
This is one of the most crucial stages when figuring out how to hire an influencer. Communicating clearly across every stage keeps your campaign on track and more likely to succeed.
In the example below, fair fashion campaigner and influencer usa student data activist Venetia La Manna’s bio states that she doesn’t look at her DMs and refers potential partners to her email address.
Venetia La Manna refers collaborators to her email, not her DMs
Outline all of your campaign expectations before an influencer starts creating content. A lot of this information should be in your outreach messages.
Also, include your campaign needs in an influencer contract. Remember to outline who is responsible for any costs incurred by creating content, as well as usage rights.
Share your goals and expected KPIs with your influencer before a campaign starts. They’ll then not be surprised when you go through the results of the campaign later.
This is one of the most crucial stages when figuring out how to hire an influencer. Communicating clearly across every stage keeps your campaign on track and more likely to succeed.