This is what I’m wearing/using
Posted: Thu Feb 13, 2025 7:18 am
A tag simply means, “.” A call-out goes deeper into what they love about the product or why they chose it specifically. Also, not every mention of your business on Instagram involves a direct call-out or tag. This is likely to happen when people are complaining about your brand or expressing their frustration.
Social listening for Instagram is about deciphering the context behind those relevant conversations. This then empowers you to take appropriate action and make informed decisions.
The takeaway? If you’re only looking for mentions of your brand student data name or campaign key terms, you’re missing out on key conversations.
You’re also missing opportunities to intervene and take action to engage customers. That’s why it pays to be proactive via listening.
How does Instagram social listening work, though?
Good question! Instagram is a strange beast as far as listening to customer interactions goes.
For starters, you’re juggling a lot of different queries. Tags, mentions and branded keywords are just the beginning.
And although IG search has improved, you need to do some digging to find and pull together relevant conversations.
Instagram social listening involves the following three-step process:
Social listening for Instagram is about deciphering the context behind those relevant conversations. This then empowers you to take appropriate action and make informed decisions.
The takeaway? If you’re only looking for mentions of your brand student data name or campaign key terms, you’re missing out on key conversations.
You’re also missing opportunities to intervene and take action to engage customers. That’s why it pays to be proactive via listening.
How does Instagram social listening work, though?
Good question! Instagram is a strange beast as far as listening to customer interactions goes.
For starters, you’re juggling a lot of different queries. Tags, mentions and branded keywords are just the beginning.
And although IG search has improved, you need to do some digging to find and pull together relevant conversations.
Instagram social listening involves the following three-step process: