Marketing on has great potential to generate results, but the brand needs to be prepared.
is expected to become the 3rd largest social network in the world , behind only Facebook and Instagram, by 2022. According to Insider Intelligence , the app is expected to reach 755 million monthly active users.
The audience of the social network, focused on videos, is mostly young : it is estimated that 2/3 of users are under 30 years old . Therefore, betting on more relaxed content is usually a successful strategy for those who want to invest in Marketing on.
If you are thinking about including the app in your planning, be sure to check out the tips we have listed below!
Business
This is a tool dedicated to companies and individuals canada phone number list who want to invest in marketing on. It was launched in 2020 and has some features, such as:
creating ads on
data to measure profile and content performance;
possibility of including CTAs in the profile.
Therefore, activating it is the first step for brands that want to generate results with the app.
It is worth noting, however, that itself has made it very clear that the strategy there needs to be different. With the phrase “ don’t make ads, make ”, it already gives the hint that the network’s relaxed format needs to be taken into consideration.
2. How the algorithm works
Now that you know the tool for companies, it's important to better understand how algorithm prioritizes content delivery.
Every user has an area on their profile where they can view some content recommended by the app. These posts are selected based on 3 factors:
interactions : evaluates posts liked, commented on and shared by the user, as well as the content they create themselves, to display similar posts;
post information : captions, music, hashtags and effects that the user uses in publications are also taken into account;
Account settings : Finally, evaluates users' language, country, device, and other account information.