Programmatic advertising: what is it?
Posted: Thu Feb 13, 2025 3:52 am
The right message to the right person at the right time: if we wanted to sum up the essence of programmatic advertising in one sentence, this would probably be the most appropriate.
In fact, the term “programmatic advertising” defines a type of digital advertising that relies on the automated purchase and sale of advertising space through the use of platforms dedicated to the purchase of impressions and spaces.
Advanced audience profiling and segmentation , auction-based ad space purchasing , real-time bidding , but not only that: programmatic advertising represents, by its very nature, one of the most advanced, innovative and effective list of real mobile number database ways of advertising today.
The reason is easy to understand and can be attributed to one of its peculiarities, namely automation .
From defining target audiences to paying for impressions: everything is done through platforms where artificial intelligence and machine learning algorithms are the central engine.
Audience profiling
Campaign effectiveness and efficiency, ROI optimization, detailed analysis and reporting are just some of the aspects that distinguish a marketing campaign. Programmatic advertising : What makes it most interesting for brands and advertisers is its degree of visibility and diffusion, especially with the advent of new digital technologies.
In fact, the term “programmatic advertising” defines a type of digital advertising that relies on the automated purchase and sale of advertising space through the use of platforms dedicated to the purchase of impressions and spaces.
Advanced audience profiling and segmentation , auction-based ad space purchasing , real-time bidding , but not only that: programmatic advertising represents, by its very nature, one of the most advanced, innovative and effective list of real mobile number database ways of advertising today.
The reason is easy to understand and can be attributed to one of its peculiarities, namely automation .
From defining target audiences to paying for impressions: everything is done through platforms where artificial intelligence and machine learning algorithms are the central engine.
Audience profiling
Campaign effectiveness and efficiency, ROI optimization, detailed analysis and reporting are just some of the aspects that distinguish a marketing campaign. Programmatic advertising : What makes it most interesting for brands and advertisers is its degree of visibility and diffusion, especially with the advent of new digital technologies.