The transaction creates a unique platform in Italy, a key player in the domestic market with international ambitions
Posted: Thu Feb 13, 2025 3:51 am
Milan, June 30, 2023 – The integration of Neodata Group and Adabra’s expertise has led to the creation of Blendee , a newly developed Customer Data Platform ( CDP ), which encompasses 3 existing technologies (Adabra, Adagio and Exaudi), leaders nepal mobile database in the Customer Data Platform, Ad Server and Audience Platform ( DMP ) sectors, respectively.
Neodata and Adabra will remain the reference shareholders of the new entity, which will be joined by the
BlackSheep MadTech Fund , the first European vertical fund specializing in investments in digital technologies applied to the digital marketing and advertising sectors, which brings both market know-how and capital of 6 million euros for the evolution and internationalization of the products.
Neodata and Adabra will remain the reference shareholders of the new entity, which will be joined by the
BlackSheep MadTech Fund , the first European vertical fund specializing in investments in digital technologies applied to the digital marketing and advertising sectors, which brings both market know-how and capital of 6 million euros for the evolution and internationalization of the products.