Contextual Advertising with Blendee: Create Even More Effective Campaigns
Posted: Wed Feb 12, 2025 9:00 am
Among the features offered by Blendee, there is the possibility of creating effective and efficient contextual advertising campaigns.
All this is linked to the possibility of categorizing content in an advanced way thanks to the use of artificial intelligence and machine learning algorithms .
Natural language processing (NLP) infers the user's interests based on the content of the page and allows to propose content consistent with their behavior.
In addition to the standard functionality, Blendee allows the implementation of advanced romania mobile database API features that extract lemmas and keywords and create correlations to rank content more efficiently: a considerable added value for publishers and advertisers who can more easily offer and buy spaces to broadcast more relevant messages.
In addition to the standard IAB first and second level taxonomies,
those IPTC Media Topic and Sustainable Development Goals (SDG), Blendee allows you to use Contexto, an API which returns in real time the classification of a text according to predefined taxonomies and which allows the creation of a personalized taxonomy.
All this is linked to the possibility of categorizing content in an advanced way thanks to the use of artificial intelligence and machine learning algorithms .
Natural language processing (NLP) infers the user's interests based on the content of the page and allows to propose content consistent with their behavior.
In addition to the standard functionality, Blendee allows the implementation of advanced romania mobile database API features that extract lemmas and keywords and create correlations to rank content more efficiently: a considerable added value for publishers and advertisers who can more easily offer and buy spaces to broadcast more relevant messages.
In addition to the standard IAB first and second level taxonomies,
those IPTC Media Topic and Sustainable Development Goals (SDG), Blendee allows you to use Contexto, an API which returns in real time the classification of a text according to predefined taxonomies and which allows the creation of a personalized taxonomy.