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Why You Should Focus on Email Quality Not Quantity

Posted: Wed Feb 12, 2025 7:18 am
by Noyonhasan618
"because of the co-founders." Hubspot's history and performance, marketing and sales were aspects of the business that . The company knew best. People saw Drift as a chat tool for communicating with customers, but it... It was not clear how the company differed from its competitors - until David. And Elias decided to focus on marketing and sales as his main audience. “We created this. A product that allows sales and marketing teams to communicate with the people visiting their websites.

Website,” Dave told us. People loved the idea and it didn't really sell. And the marketing teams at the time were doing this. “That was our light bulb moment,” Dave said. Us. “We realized we tunisia number data needed to go deeper into marketing and sales.” The Case for New Audiences The decision to target sales and marketing departments led to . Dilemma. At that time, everyone in the chat technology market was focused on support teams that . They felt that chat was the best way to do this.

Marketing and sales showed no interest in . Chat technology because, as Dave explained, chat doesn't scale. “No sales rep wanted to deal with...Hundreds of support issues...they want to deal with dollars and booking appointments.” Led me to a Pandora's box of questions: does the product have this integration, does it exist. Have this feature, etc. That's when drift had its second lightbulb moment: a chatbot can . Filter out this noise. Bots can answer many simple questions and can be programmed.