Other media, such as the German public channel ARD

[Shishirgano9]

The same trend among 25-34 year olds, 30% of them go there regularly and 10% use it to keep up to date with the news. When the news comes to TikTok In recent years, major societal and geopolitical events such as Black Lives Matters, the covid crisis or more recently the war in Ukraine have brought the news to TikTok. Similarly, the social network has evolved and now allows longer and live videos to be broadcast. A godsend for SkyNews , which broadcast Queen Elizabeth II's funeral live in September and obtained 16 million views , thus propelling TikTok to the rank of the channel's top digital platforms , on a par with YouTube.


Have chosen TikTok to " transform their brand with a younger zalo database audience and inform society as a whole ," as Patrick Weinhold, the social media manager for the Tagesschau program , the channel's television news, recalls. To meet the platform's codes, Patrick Weinhold has chosen to mix information and entertainment. For example, he offers content allowing TikTok users to discover the behind-the-scenes of the editorial staff. “ Our branding comes from a traditional, studio-based television setting.


We wanted to make it lighter, more interactive and more personal, ” he recalls. Fighting disinformation While more and more media outlets are reporting on TikTok, the Reuters Institute points out that the news on the social network remains largely disseminated by content produced by influencers, activists or other users . A fact that raises concerns about the quality of this information and the possible presence of disinformation and fake news. In this context, the Washington Post has chosen to focus its strategy on fact-checking. At the start of the war in Ukraine, the editorial staff identified the publication of many fake videos.