Common SEO Mistakes
Posted: Tue Feb 11, 2025 5:33 am
The proper implementation of your SEM campaign will produce an immediate increase in traffic and inquiries on the website.
The CPC (cost per click) should have remained within the initial budget, with an increase in ROI.
High conversion rates should have been achieved, with an increase in travel bookings compared to the same period last year.
Finally, the agency can accurately measure austria mobile database the impact of its SEM campaign on bookings and return on investment. Thanks to this, it is possible to adjust and improve the online marketing strategy if necessary.
Common Mistakes in SEO and SEM and How to Avoid Them
Mistakes are made in both SEO and SEM areas, many of them are very common, either because there is little experience in the area or because they are complex tasks that present a certain margin of error.
Next, I will present several of the most common mistakes and their solutions, shared by several of our colleagues who are specialists in MD Digital Marketing areas:
We consulted our experts in the SEO area, and they recommend being careful with the following:
Getting carried away by search volumes: in many cases, tools like SEMrush or Ahrefs may present search volumes that are different and may lead to confusion. The truth is that it is an estimate; you should not take it literally. Even more important is the trend and intentionality of the keyword.
Creating identical content on the site: filling the site with identical content promotes content cannibalization and keywords. Likewise, you must also use the <canonical> meta tag on the main pages and others that are similar so that Google robots know which ones are the most important.
Publishing content and not facilitating its indexing: content must be published and reviewed so that Google can index it more easily. It is worth clarifying that, in many cases, it is necessary to review the site’s Sitemap, review internal linking, and request indexing from Google Search Console.
Using heavy images: one of the most important factors of any website is usability. If you load it with very heavy images (in formats like PNG or JPG), you can slow it down. Ideally, you can use formats like WebP or AVIF to lighten the site’s operation.
The CPC (cost per click) should have remained within the initial budget, with an increase in ROI.
High conversion rates should have been achieved, with an increase in travel bookings compared to the same period last year.
Finally, the agency can accurately measure austria mobile database the impact of its SEM campaign on bookings and return on investment. Thanks to this, it is possible to adjust and improve the online marketing strategy if necessary.
Common Mistakes in SEO and SEM and How to Avoid Them
Mistakes are made in both SEO and SEM areas, many of them are very common, either because there is little experience in the area or because they are complex tasks that present a certain margin of error.
Next, I will present several of the most common mistakes and their solutions, shared by several of our colleagues who are specialists in MD Digital Marketing areas:
We consulted our experts in the SEO area, and they recommend being careful with the following:
Getting carried away by search volumes: in many cases, tools like SEMrush or Ahrefs may present search volumes that are different and may lead to confusion. The truth is that it is an estimate; you should not take it literally. Even more important is the trend and intentionality of the keyword.
Creating identical content on the site: filling the site with identical content promotes content cannibalization and keywords. Likewise, you must also use the <canonical> meta tag on the main pages and others that are similar so that Google robots know which ones are the most important.
Publishing content and not facilitating its indexing: content must be published and reviewed so that Google can index it more easily. It is worth clarifying that, in many cases, it is necessary to review the site’s Sitemap, review internal linking, and request indexing from Google Search Console.
Using heavy images: one of the most important factors of any website is usability. If you load it with very heavy images (in formats like PNG or JPG), you can slow it down. Ideally, you can use formats like WebP or AVIF to lighten the site’s operation.