【Chatbot】Three major application cases help companies increase business and reduce manpower

[armdrejoan]

A chatbot is a program that simulates humans through natural language and conducts conversations with them. The biggest difference between it and ordinary programs is that chatbots communicate with users in human language. Chatbots on the current market can be roughly divided into two types: high-tech and simple. The former are equipped with a natural language processing system, which can analyze and uae phone number list understand human language and give corresponding responses. For example, Siri, the voice assistant launched by Apple, is a chatbot with a higher level of technology; the latter can guide users to complete specific tasks through dialogue scripts, such as the simple chatbot on Facebook Messenger, which guides users through questions to complete inquiries or designated tasks. What we are talking about today is exactly the latter - the application of simple Chatbot.



Nowadays, the application of Chatbot in enterprises is no longer uncommon, and the use of chatbots is not just a superficial and superficial purpose to keep up with the pace of the times. More importantly, the application of chatbots is a powerful help to consumers and various departments of enterprises.



1. What are the benefits of using chatbots for enterprises?

1.1 Consumer perspective: providing consumers with the best service experience

1.2 Marketing perspective: Accurately analyzing the target audience

1.3 Operational perspective: reducing the customer service burden of enterprises

2. How can enterprises apply Chatbot — Case sharing

2.1 Case 1: Lego, a well-known toy brand

2.2 Case 2: 3D Mats from a Large Car Mat Manufacturer

2.3 Case 3: Well-known international fashion brand H&M



Benefits of using Chatbots - Consumer perspective: Providing consumers with the best service experience
Consumers can be said to be the primary beneficiaries of enterprise Chatbot applications. In the past, before Chatbot was used, consumers who made inquiries during non-office hours often had to wait a day for a response. On holidays, they even had to wait three to four days, or more. If a company applies Chatbt and enables the chatbot's "automated customer service" function, it can provide consumers with 24-hour service all year round, answer consumer questions instantly, and provide functions such as online shopping or appointment booking. Chatbots can also let consumers know more information before purchasing products and fully understand the products. Consumers can also contact the brand's chatbot instantly after the sale to learn how to use the product and answer their questions, completely improving pre-sales and after-sales services. In the long run, the chatbot's service can provide consumers with a satisfactory and optimal service experience, thereby building consumer confidence in the brand.