This trend, however, is not entirely new
Posted: Tue Feb 11, 2025 4:28 am
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In terms of technology, 2023 is not a turning point, but rather the next stage in a long-standing technological transformation.
All we need to do is look at the data collected by eMarketer, which presents the spending of companies (this time those operating in the US) on martech in particular years.
change in martech spending over the years – technology in marketing
Source: eMarketer, 2023
As you can see from the chart, the pace of change in martech russia telegram data spending has currently slowed down somewhat, which does not mean it is small.
Companies spend huge amounts of money on martech every year. The question that can be asked here is – what is the purpose of these large investments?
In terms of technology, 2023 is not a turning point, but rather the next stage in a long-standing technological transformation.
All we need to do is look at the data collected by eMarketer, which presents the spending of companies (this time those operating in the US) on martech in particular years.
change in martech spending over the years – technology in marketing
Source: eMarketer, 2023
As you can see from the chart, the pace of change in martech russia telegram data spending has currently slowed down somewhat, which does not mean it is small.
Companies spend huge amounts of money on martech every year. The question that can be asked here is – what is the purpose of these large investments?