B2B decision makers are aware of certain salespeople before they do any research

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2. 80% of
There is certainly a product you are not interested in purchasing at this time.

You simply don't need it right now (or don't know you need it yet) and you're not looking for information about it.

At the same time, there is also a chance that if you were asked about this product, you would be able to name at least one brand that supplies this product. This is because this brand already exists in your consciousness.

The moment you start needing this product and start looking netherlands telegram data for information about it, the area in your memory where you store knowledge about the previously mentioned brand will be activated.

It works the same way in the B2B sector.

Before they even start researching a given type of solution, decision-makers already have certain brands that offer these solutions in their heads.

According to a study conducted by Harvard Business Review, this is true in as many as 80% of cases.