Third, focus on the engagement that a given influencer generates
Posted: Tue Feb 11, 2025 4:03 am
What good is an influencer with hundreds of thousands of followers who has no influence on his or her audience?
Sometimes it happens that influencers with significant reach (which is very tempting for many brands) have little impact on their followers.
As a result, even if the effect of cooperation with such an mexico telegram data influencer reached their audience, it probably would not convince them to take the action desired by your brand.
This is due to the fact that influencers with large reach often generate lower engagement from their audiences.
This is perfectly illustrated by the graphic below prepared by the Later agency , which specializes in providing solutions for creating engaging content in social media.
According to the list, as an influencer's reach increases, the level of engagement of their audience decreases.
Sometimes it happens that influencers with significant reach (which is very tempting for many brands) have little impact on their followers.
As a result, even if the effect of cooperation with such an mexico telegram data influencer reached their audience, it probably would not convince them to take the action desired by your brand.
This is due to the fact that influencers with large reach often generate lower engagement from their audiences.
This is perfectly illustrated by the graphic below prepared by the Later agency , which specializes in providing solutions for creating engaging content in social media.
According to the list, as an influencer's reach increases, the level of engagement of their audience decreases.