What changes does the future hold for ZMOT?
Posted: Tue Feb 11, 2025 3:20 am
The future of ZMOT is greater involvement of artificial intelligence, better use of consumer data and further development of AR and chatbots, which will enable brands to communicate even more personalized and dynamically. The growth of voice search and automation will have an impact on how consumers get information, and brands will have more opportunities to engage them at every stage of the purchase decision.
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