The Impact of Reviews, Opinions and Influencers
Posted: Tue Feb 11, 2025 3:11 am
on Purchasing Decisions – an Example of the Zero Moment of Truth in the Cosmetics Industry
Insight: In the cosmetics industry, where products are applied directly to the skin, consumers pay a lot of attention to the quality, ingredients, and effectiveness of products. Before making a purchase, they often look for information that confirms the safety and effectiveness of a cosmetic. To do this, they check reviews from other users, review the opinions of experts or dermatologists, and watch tests conducted by influencers.
Strategic solution: For cosmetics brands, being present on ZMOT means actively taking care of user opinions and cooperating with influencers who have a real impact on the decisions of their recipients. Introducing educational materials, such as guides on the proper use of cosmetics, can also strengthen the brand's position in the eyes of the customer. Such activities allow consumers to better understand the products and increase their trust in the brand.
Example: A great example would be Dove, which is working intensively a iran telegram data t the Zero Moment of Truth stage, especially in the area of skin and body care, which is crucial for consumers looking for safe and effective products. Dove not only presents the ingredients of its products in an accessible way, but also consistently promotes values such as authentic beauty and self-acceptance, which builds trust and customer engagement.
Insight: In the cosmetics industry, where products are applied directly to the skin, consumers pay a lot of attention to the quality, ingredients, and effectiveness of products. Before making a purchase, they often look for information that confirms the safety and effectiveness of a cosmetic. To do this, they check reviews from other users, review the opinions of experts or dermatologists, and watch tests conducted by influencers.
Strategic solution: For cosmetics brands, being present on ZMOT means actively taking care of user opinions and cooperating with influencers who have a real impact on the decisions of their recipients. Introducing educational materials, such as guides on the proper use of cosmetics, can also strengthen the brand's position in the eyes of the customer. Such activities allow consumers to better understand the products and increase their trust in the brand.
Example: A great example would be Dove, which is working intensively a iran telegram data t the Zero Moment of Truth stage, especially in the area of skin and body care, which is crucial for consumers looking for safe and effective products. Dove not only presents the ingredients of its products in an accessible way, but also consistently promotes values such as authentic beauty and self-acceptance, which builds trust and customer engagement.