AI has the capacity to handle a variety of types of searches, including voice recognition. Moreover, they can integrate various types of search methods to customize results.
Voice search is on the rise. In fact, 62% of Americans use a voice assistant while 36% own smart speakers like Alexa or Siri according to NPR and Edison Research.
For example, Google uses AI through its voice recognition technology which is integrated into its products and services such as Google Search (particularly with Google’s Search Generative Experie cellphone number in philippines nce to be rolled out globally), Google Assistant, and Google Home devices.
Voice search is also important for SEO optimization as people turn to asking devices for information and expect accurate information from brands.
“If people are speaking and they're revealing something more, then brands can do more through content. They can connect with them in a different way,” said Clark Boyd, CEO and Founder of marketing simulations company Novela on a DMI podcast.
Marketing Automation & Personalization
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