Leveraging loss aversion
Posted: Thu Feb 06, 2025 9:27 am
For example, look at easyJet. They actually show you the number of people looking at the same route. This makes you think “I better book this flight before everyone else does”:
EasyJet - Personnel
"Loss aversion" is a powerful psychological motivator.
In other words: "Stop losing customers" is more convincing than "Get more customers."
Research shows that people are more motivated to avoid losses than to gain new things .
Add countdown timers to time-sensitive offers
Countdown timers are one of the best ways to dial up the morocco mobile database scarcity of time-sensitive products.
In this ConversionXL case study , Marcus Taylor saw a 332% increase in conversions by adding a countdown timer to one of his landing pages.
Countdown timer
Bonus Chapter: Advanced Tips and CRO Best Practices
Now that we've covered the basics, it's time to move on to advanced operations.
In this chapter, you’ll see advanced tips and CRO best practices that you can use to get more conversions…fast.
Test the weakest link in your funnel first
Let’s say you have a funnel with 7 steps. How do you know which step to optimize first?
Well, most people focus on the beginning landing page or the end checkout page. This is a rookie mistake.
EasyJet - Personnel
"Loss aversion" is a powerful psychological motivator.
In other words: "Stop losing customers" is more convincing than "Get more customers."
Research shows that people are more motivated to avoid losses than to gain new things .
Add countdown timers to time-sensitive offers
Countdown timers are one of the best ways to dial up the morocco mobile database scarcity of time-sensitive products.
In this ConversionXL case study , Marcus Taylor saw a 332% increase in conversions by adding a countdown timer to one of his landing pages.
Countdown timer
Bonus Chapter: Advanced Tips and CRO Best Practices
Now that we've covered the basics, it's time to move on to advanced operations.
In this chapter, you’ll see advanced tips and CRO best practices that you can use to get more conversions…fast.
Test the weakest link in your funnel first
Let’s say you have a funnel with 7 steps. How do you know which step to optimize first?
Well, most people focus on the beginning landing page or the end checkout page. This is a rookie mistake.