Image via Afdhel Aziz on Medium
Posted: Thu Feb 06, 2025 3:54 am
Brand Purpose vs. Brand Vision, Mission and Values: What’s the Difference?
\
So, we’ve talked about brand purpose and why it’s important. But it’s also important to clarify what brand purpose is not .
Your brand purpose is not your brand vision, mission, or values. Obviously, they are related; each builds on the other. But if your vision, mission, and values are the cornerstones of your brand, think of your brand purpose as the foundation.
“Your brand vision is where you’re going. Your mission brazil mobile database is how you’re going to get there. Your values dictate how you’re going to act. They’re all inward-facing. They speak to your brand on your behalf. They’re important to define, but neither is as powerful as your purpose,” says Salva. “Your purpose — or bold meaning — is the larger reason you do what you do. It should rise above vision, mission, and values, informing and guiding them. It’s invaluable because it’s outward-facing — defining the difference you’ll make in lives, communities, and even the world. By articulating your purpose, you help people understand how your brand can serve them and their world. It lays the foundation for inviting them to join you in pursuing the larger purpose you’ve articulated for your brand.”
How to define, structure and market your brand goals
Image via Unsplash
So, now that we’re clear on what brand purpose is and what it isn’t, let’s get started on some good stuff – defining, building, and marketing your brand purpose.
\
So, we’ve talked about brand purpose and why it’s important. But it’s also important to clarify what brand purpose is not .
Your brand purpose is not your brand vision, mission, or values. Obviously, they are related; each builds on the other. But if your vision, mission, and values are the cornerstones of your brand, think of your brand purpose as the foundation.
“Your brand vision is where you’re going. Your mission brazil mobile database is how you’re going to get there. Your values dictate how you’re going to act. They’re all inward-facing. They speak to your brand on your behalf. They’re important to define, but neither is as powerful as your purpose,” says Salva. “Your purpose — or bold meaning — is the larger reason you do what you do. It should rise above vision, mission, and values, informing and guiding them. It’s invaluable because it’s outward-facing — defining the difference you’ll make in lives, communities, and even the world. By articulating your purpose, you help people understand how your brand can serve them and their world. It lays the foundation for inviting them to join you in pursuing the larger purpose you’ve articulated for your brand.”
How to define, structure and market your brand goals
Image via Unsplash
So, now that we’re clear on what brand purpose is and what it isn’t, let’s get started on some good stuff – defining, building, and marketing your brand purpose.