Does the influencer fit my brand?
Posted: Tue Feb 04, 2025 8:32 am
These real influencers are found with a serious evaluation and selection process. In terms of content, quality, personality? Does his community fit my objectives? Etc. Because the influencer posts (please mark them!) should convey the brand and product relevance from the user's perspective, not from that of the client.
Influencer marketing offers wonderful germany rcs data opportunities in both the B2C and B2B sectors and will continue to grow in importance. Brand/product communication is only one part of this. Development is only just beginning for social commerce and employer branding. Quality will prevail in the long term - as with any other marketing discipline. The market will regulate itself. Some of the self-proclaimed "influencers" will soon be back to "normal" work.
Because, in addition to Swisscom, its competitors also have a lot of money: UPC is part of John Malone's billion-dollar empire, Sky can rely on Rupert Murdoch's huge network. And now the question arises: is Swiss ice hockey, national and international football, a public service.
Influencer marketing offers wonderful germany rcs data opportunities in both the B2C and B2B sectors and will continue to grow in importance. Brand/product communication is only one part of this. Development is only just beginning for social commerce and employer branding. Quality will prevail in the long term - as with any other marketing discipline. The market will regulate itself. Some of the self-proclaimed "influencers" will soon be back to "normal" work.
Because, in addition to Swisscom, its competitors also have a lot of money: UPC is part of John Malone's billion-dollar empire, Sky can rely on Rupert Murdoch's huge network. And now the question arises: is Swiss ice hockey, national and international football, a public service.