Brave new times – and at the same time frightening new cost realities. organized on a federal basis, is facing major challenges. Our large holiday resorts and hotels are at most medium-sized internationally. As is well known, mergers or cooperation can overcome disadvantages of scale. Swiss tourism must move towards a completely new ability and willingness to cooperate.
Cash or content.
Cheaper or better – that is the choice for tourism asia rcs data positioning. The choice for Switzerland is clear. Swiss tourism can only differentiate itself through experiences. It is interesting that in an increasingly digital world, people are increasingly looking for digital breaks in life in the fast lane. The great longing is romantic hideaways. They search and find them on Google – not always, but more and more often. And the law of "survival of the fittest" applies here. Anyone who wants to be at the top of the rankings must bring cash or relevant content. Exciting stories prepared visually in accordance with the principles of storytelling - that is tourism experience marketing. Such stories give wings and guests.