Write a Hook That Captures the Attention
Posted: Sun Feb 02, 2025 10:05 am
Why this works:
Austin gets an A+ for storytelling. His story (and hook) begins at a dark place, and he tells us how overcame those dragons and became the success he is today.
He uses his own story to build empathy with his audience that is going through what he went through. He shows how he struggled in the same way and how he can help.
He succinctly explains some of the most important lessons he’s learned on his journey to 6-figure freelancing. This is providing a ton of value upfront.
Great use of specific numbers like “$486 in startup capital” and “$9,000+ engagements.” These make his story feel more real and convincing.
He has three calls to action for the three different “levels” of his audience. A newsletter for those interested, a beta group for those ready to learn more, and a coaching offering for those ready to jump right in.
How to use this example for your LinkedIn summary:
Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins.
Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely.
Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering.
Create different calls to action based on the level of czech republic telegram data interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo.
How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices
Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches.
Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more.
Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”.
Austin gets an A+ for storytelling. His story (and hook) begins at a dark place, and he tells us how overcame those dragons and became the success he is today.
He uses his own story to build empathy with his audience that is going through what he went through. He shows how he struggled in the same way and how he can help.
He succinctly explains some of the most important lessons he’s learned on his journey to 6-figure freelancing. This is providing a ton of value upfront.
Great use of specific numbers like “$486 in startup capital” and “$9,000+ engagements.” These make his story feel more real and convincing.
He has three calls to action for the three different “levels” of his audience. A newsletter for those interested, a beta group for those ready to learn more, and a coaching offering for those ready to jump right in.
How to use this example for your LinkedIn summary:
Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins.
Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely.
Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering.
Create different calls to action based on the level of czech republic telegram data interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo.
How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices
Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches.
Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more.
Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”.