Optimal volume of optimized texts for a website
Posted: Sun Feb 02, 2025 9:30 am
Most often, users do not read very long texts on commercial resources. Especially if the articles are poorly formatted. To increase the likelihood of reading and providing the necessary information, adhere to the optimal content size - no more than 2-3 thousand characters. These parameters are aimed at improving the convenience of text perception (usability), and not SEO optimization.
Optimal volume of optimized texts for a website
Source: shutterstock.com
Of course, these are just statistics. Sometimes users read, discuss, and even bookmark reviews that are tens of thousands of characters long. So, act according to the circumstances.
In addition to reviews, various architects email list sales (landing) pages (landings) that successfully attract traffic can be cited as an example. Their volume is sometimes even greater due to detailed descriptions and reviews. However, this does not worsen the behavioral characteristics of such Internet resources, on the contrary. It turns out that such volumes of content are optimal for this niche.
How to optimize text for a website by determining the appropriate article size:
The more content, the more unique it is. Even if entire paragraphs or specific phrases match, the uniqueness will be high, because against the background of the entire number of characters, this specific part will be insignificant. But achieving uniqueness of a smaller amount of content will be much more difficult.
Large articles can collect more traffic (general and search). This is known thanks to one of the ranking factors of the Google service: documents with a large volume occupy higher positions in the search results for queries. From the point of view of search robots, a large volume of content can better illuminate the topic and provide more comprehensive information.
In addition to search traffic, large articles cause a viral effect, generating direct visits and returns to the resource from experienced visitors, as well as traffic from social networks.
Long-form content has a better chance of attracting users for related queries, as it uses different phrases more often. This allows you to attract significant additional traffic.
Many SEO newbies tell other (similarly new) people how to optimize text for a website, keeping the article size within 3000–5000 characters, and also placing a keyword in bold (for greater significance) at the beginning and end of the content.
Optimal volume of optimized texts for a website
Source: shutterstock.com
Of course, these are just statistics. Sometimes users read, discuss, and even bookmark reviews that are tens of thousands of characters long. So, act according to the circumstances.
In addition to reviews, various architects email list sales (landing) pages (landings) that successfully attract traffic can be cited as an example. Their volume is sometimes even greater due to detailed descriptions and reviews. However, this does not worsen the behavioral characteristics of such Internet resources, on the contrary. It turns out that such volumes of content are optimal for this niche.
How to optimize text for a website by determining the appropriate article size:
The more content, the more unique it is. Even if entire paragraphs or specific phrases match, the uniqueness will be high, because against the background of the entire number of characters, this specific part will be insignificant. But achieving uniqueness of a smaller amount of content will be much more difficult.
Large articles can collect more traffic (general and search). This is known thanks to one of the ranking factors of the Google service: documents with a large volume occupy higher positions in the search results for queries. From the point of view of search robots, a large volume of content can better illuminate the topic and provide more comprehensive information.
In addition to search traffic, large articles cause a viral effect, generating direct visits and returns to the resource from experienced visitors, as well as traffic from social networks.
Long-form content has a better chance of attracting users for related queries, as it uses different phrases more often. This allows you to attract significant additional traffic.
Many SEO newbies tell other (similarly new) people how to optimize text for a website, keeping the article size within 3000–5000 characters, and also placing a keyword in bold (for greater significance) at the beginning and end of the content.