What are the advantages of Martech?
Posted: Sun Feb 02, 2025 6:31 am
Companies that combine marketing and technology in their scope of work can be considered Martechs
Everything related to planning, executing and monitoring marketing actions, as well as data collection and analysis and the improvement of internal processes, can be done using a Martech. Marketing automation is an example. A study conducted by Gartner shows that, on average, 29% of the budget available to a marketing team is allocated to Martechs.
To better understand how Martech works, see the most common characteristics:
1- Process management: manage the various functions and processes within the sector
2- Marketing automation: while a tool reduces manual work, your team can focus on more strategic tasks that further differentiate your company.
3- Sales funnel: accurately track the user's entire journey until they are converted.
4- Relationship with the consumer: closer control of each lead or potential customer.
5- Measurement of results: have access to relevant data to find ways to increase productivity.
Now that you know how it works, we need to show canadian cto cio email database you what the advantages are. Therefore, we have listed the main ones so that you understand the importance of having these tools.
1- Better data management: greater control over data and transforming it into actions that truly represent practical results for the sector.
2- Well-informed decisions: monitoring can be done in real time. Make decisions based on concrete information, increasing the effectiveness of your choices.
3- More efficient campaigns: all actions are now based on information that is relevant to the public.
4- More satisfied users: from the layout of your pages to the tone of voice, everything will be adapted to ensure a better experience.
5- Best cost-benefit: all areas of your business benefit.
In practice, your team will need less time to achieve even better performance.
What are the tools?
You may have already heard of some of these tools. So, how about finding out which are the main and most used ones here at Bull Digital ?
Meet us!
Google Analytics: In addition to Bull being a Google partner, it is one of the most used tools in our daily lives.
Focused on data analysis, the platform provides a huge amount of information about your audience's behavior and the performance of your marketing strategies. By tracking details in real time, it is possible to identify the most basic to the most complex metrics, from the average visit time on your pages to the source channels.
RD Station: Imagine if you and your team had to do all the work of managing this channel manually. It would probably be unfeasible and there would be little time left to take care of other tasks. That's why RD Station is so widely used in the sector. Setting up email layouts, segmenting contact lists, automating sending messages and, of course, accessing the most relevant indicators and metrics.
Google Data Studio: This is another online tool that converts data into customized dashboards and informative reports.
There are many different Martech options and you have probably heard of some of them. However, when choosing to do your company's marketing, always choose professionals who understand the subject.
After all, just because marketing and technology are together doesn't mean the solution will be useful for your company. You need to analyze your needs and goals before making any decision.
Everything related to planning, executing and monitoring marketing actions, as well as data collection and analysis and the improvement of internal processes, can be done using a Martech. Marketing automation is an example. A study conducted by Gartner shows that, on average, 29% of the budget available to a marketing team is allocated to Martechs.
To better understand how Martech works, see the most common characteristics:
1- Process management: manage the various functions and processes within the sector
2- Marketing automation: while a tool reduces manual work, your team can focus on more strategic tasks that further differentiate your company.
3- Sales funnel: accurately track the user's entire journey until they are converted.
4- Relationship with the consumer: closer control of each lead or potential customer.
5- Measurement of results: have access to relevant data to find ways to increase productivity.
Now that you know how it works, we need to show canadian cto cio email database you what the advantages are. Therefore, we have listed the main ones so that you understand the importance of having these tools.
1- Better data management: greater control over data and transforming it into actions that truly represent practical results for the sector.
2- Well-informed decisions: monitoring can be done in real time. Make decisions based on concrete information, increasing the effectiveness of your choices.
3- More efficient campaigns: all actions are now based on information that is relevant to the public.
4- More satisfied users: from the layout of your pages to the tone of voice, everything will be adapted to ensure a better experience.
5- Best cost-benefit: all areas of your business benefit.
In practice, your team will need less time to achieve even better performance.
What are the tools?
You may have already heard of some of these tools. So, how about finding out which are the main and most used ones here at Bull Digital ?
Meet us!
Google Analytics: In addition to Bull being a Google partner, it is one of the most used tools in our daily lives.
Focused on data analysis, the platform provides a huge amount of information about your audience's behavior and the performance of your marketing strategies. By tracking details in real time, it is possible to identify the most basic to the most complex metrics, from the average visit time on your pages to the source channels.
RD Station: Imagine if you and your team had to do all the work of managing this channel manually. It would probably be unfeasible and there would be little time left to take care of other tasks. That's why RD Station is so widely used in the sector. Setting up email layouts, segmenting contact lists, automating sending messages and, of course, accessing the most relevant indicators and metrics.
Google Data Studio: This is another online tool that converts data into customized dashboards and informative reports.
There are many different Martech options and you have probably heard of some of them. However, when choosing to do your company's marketing, always choose professionals who understand the subject.
After all, just because marketing and technology are together doesn't mean the solution will be useful for your company. You need to analyze your needs and goals before making any decision.