Why should the reader click at all?
Posted: Sun Feb 02, 2025 4:02 am
The viewer must feel that they are missing out on something if they don't click. So try to build up tension on the way to the call to action and clearly communicate what added value they will receive by clicking or what problem they can solve. Regardless of whether this is information, registering for an event, making a purchase, contacting us, etc.
Example Zalande inverted pyramid
The best design for call-to-actions
There are hardly any limits to the appearance of call-to-actions in terms of shape, color and size, the main thing is that it cannot be overlooked. It is important that the click element is also displayed as a button if possible, as this clearly signals "you can click here, continue here". The CTA should be in the design of the newsletter or website. Of course, it should also match the company's corporate design. It is good if the buttons are uniform, e.g. across the entire website, so that they are easily recognized. You can not only place text on the button, but also symbols such as arrows. These not only look nice, but also reinforce the effect of the button.
The design or page structure of the website or newsletter russia phone number data should generally be geared towards the call to action. An example of this is the inverted pyramid. Style elements such as large images should not be placed directly next to the CTA so as not to distract. Structure the page structure clearly and neatly so as not to overwhelm the viewer. Make sure that the CTA button is clearly visible and stands out from the rest of the content.
The correct placement of buttons
The right placement contributes greatly to the user's perception of the call to action. But which is the best? To ensure that the CTA is seen in the right context, we generally recommend placing it at the bottom right, which is also what we are used to using. If you think that another place is more suitable, you can find out by conducting a simple A/B test with different variants. For longer content, it is also possible to place several CTAs. However, it should be clear where it leads and what the added value of clicking the CTA is.
Example Xing Newsletter
Do you know BOB?
BOB - Big Orange Button
BOB stands for Big Orange Button and is a special version of the call to action, with focused attention. The special thing about BOB is its effect, as orange buttons lead to success more often than other color combinations. This is because red tones are perceived as a signal color. Think of traffic lights or safety vests, for example. But the size is also crucial for a good BOB. At least two lines of body text are recommended. Otherwise, BOB should stand out well from the background and contain a large, easy-to-read font. Simply test whether BOB works for your target group using an A/B test in your next newsletter.
Example Zalande inverted pyramid
The best design for call-to-actions
There are hardly any limits to the appearance of call-to-actions in terms of shape, color and size, the main thing is that it cannot be overlooked. It is important that the click element is also displayed as a button if possible, as this clearly signals "you can click here, continue here". The CTA should be in the design of the newsletter or website. Of course, it should also match the company's corporate design. It is good if the buttons are uniform, e.g. across the entire website, so that they are easily recognized. You can not only place text on the button, but also symbols such as arrows. These not only look nice, but also reinforce the effect of the button.
The design or page structure of the website or newsletter russia phone number data should generally be geared towards the call to action. An example of this is the inverted pyramid. Style elements such as large images should not be placed directly next to the CTA so as not to distract. Structure the page structure clearly and neatly so as not to overwhelm the viewer. Make sure that the CTA button is clearly visible and stands out from the rest of the content.
The correct placement of buttons
The right placement contributes greatly to the user's perception of the call to action. But which is the best? To ensure that the CTA is seen in the right context, we generally recommend placing it at the bottom right, which is also what we are used to using. If you think that another place is more suitable, you can find out by conducting a simple A/B test with different variants. For longer content, it is also possible to place several CTAs. However, it should be clear where it leads and what the added value of clicking the CTA is.
Example Xing Newsletter
Do you know BOB?
BOB - Big Orange Button
BOB stands for Big Orange Button and is a special version of the call to action, with focused attention. The special thing about BOB is its effect, as orange buttons lead to success more often than other color combinations. This is because red tones are perceived as a signal color. Think of traffic lights or safety vests, for example. But the size is also crucial for a good BOB. At least two lines of body text are recommended. Otherwise, BOB should stand out well from the background and contain a large, easy-to-read font. Simply test whether BOB works for your target group using an A/B test in your next newsletter.