The trend around AI tools is undisputed. As soon as ChatGPT appeared on the market and was ready for the public, email marketing software providers also expanded their tools to include helpful AI functions . I will introduce these tools to you below.
In this article, Lisa, Senior Content Manager DACH at GetResponse, explains how helpful these functions are, what they can help you with and which tools have integrated artificial intelligence into their software. *
How to use AI in email marketing like a pro
In which areas of email marketing can you use artificial intelligence? And bangladesh number dataset can only real professionals benefit from AI? To the second question: No, AI can help you with email marketing, regardless of what level you are at. Below I will tell you how you can use it and how effective the use of AI is in this area of email marketing.
generation of subject lines
generation of subject lines
Experience level : Starter
Effectiveness : high
The subject line of your marketing emails should always be top-notch. Why? Quite simply, it determines whether recipients notice your message in their inbox and open it.
Subject line generators can help you come up with attractive one-liners for your emails when you're stuck for inspiration. It sounds simple, but a good (or bad) subject line can make or break your open rate.
You can get help from an AI here. The use of artificial intelligence in subject line generation is completely safe .
Tools for subject line generation with AI
GetResponse
In the newsletter settings at GetResponse, you have the option of generating your subject line with AI. To do this, simply click on the blue text “ Subject line generator ”. The AI will then suggest several versions of a subject line that match the keywords you enter.
Getresponse subject line
Brevo
Brevo's subject line generator works in a similar way. Here, too, you can find the function in the newsletter settings in the email marketing section of the tool. You simply click on " Use AI " and the software will suggest a suitable subject line for your marketing email.
Brevo subject line
Cleverreach
Cleverreach has an AI content generator that you can also use for subject lines. You can find this as an extra function in the tool . There you enter a prompt, i.e. an instruction that outlines your newsletter content, and the generator creates an email including a subject line for you .
Cleverreach subject line
content creation for newsletters
Content creation for newsletters
Experience level : beginner to advanced
Effectiveness : medium
Creating a small subject line with the help of AI is one thing - but entire newsletters? Yes, that is also possible with some email marketing tools. They work with an AI writing assistant and some software providers will even design the entire email for you, from the subject line to the design, if you just give them a few pieces of information and keywords to process.
But don't expect miracles here! Even if it sounds tempting to have your entire email campaign designed by an AI, errors can creep in both the language and the setup . A human eye and creative mind should always take a look at the result before you send your message out to recipients.