What are Core Values and Why Do You Need Them?
Posted: Sun Feb 02, 2025 3:43 am
Your pipeline grows. Your budget enjoys a sigh of relief. And your team loves the setup for all its simplicity.
Picturing how all this would look for you? Get a free 14-day trial today, no strings attached, to test it out in real-time.Let me tell you about a founder who actually stuck to his values.
You’ve probably been to a Costco (or at least heard of their $1.50 hotdog combo). What you might not know is that this ridiculously cheap meal deal hasn’t budged a penny since 1985.
Why? Because Costco’s founder, Jim Sinegal, apparently takes promises very seriously.
In 2018, when CEO Craig Jelinek suggested raising the luxembourg telegram data price of the famous hot dog deal because they were losing money on it, Sinegal reportedly said, “If you raise (the price of the) effing hot dog, I will kill you. Figure it out.”
Was he kidding? Maybe. Was the hotdog price going up? Absolutely not.
“Do the right thing” is one of Costco’s core values. For Sinegal, that meant keeping a promise to customers, even when it didn’t make much financial sense. But today, Costco is the third-largest retailer in the U.S. Coincidence? Or does sticking to your values actually play a part in your company’s success?
And, here’s the real question: Are values essential for scaling your business, or are they just a fluffy marketing thing you slap on your website once you’ve “made it”?
Picturing how all this would look for you? Get a free 14-day trial today, no strings attached, to test it out in real-time.Let me tell you about a founder who actually stuck to his values.
You’ve probably been to a Costco (or at least heard of their $1.50 hotdog combo). What you might not know is that this ridiculously cheap meal deal hasn’t budged a penny since 1985.
Why? Because Costco’s founder, Jim Sinegal, apparently takes promises very seriously.
In 2018, when CEO Craig Jelinek suggested raising the luxembourg telegram data price of the famous hot dog deal because they were losing money on it, Sinegal reportedly said, “If you raise (the price of the) effing hot dog, I will kill you. Figure it out.”
Was he kidding? Maybe. Was the hotdog price going up? Absolutely not.
“Do the right thing” is one of Costco’s core values. For Sinegal, that meant keeping a promise to customers, even when it didn’t make much financial sense. But today, Costco is the third-largest retailer in the U.S. Coincidence? Or does sticking to your values actually play a part in your company’s success?
And, here’s the real question: Are values essential for scaling your business, or are they just a fluffy marketing thing you slap on your website once you’ve “made it”?