SEO (Search Engine Optimization) is the set of strategies and techniques applied to a website to improve its visibility in search engine results , such as Google and Bing. The goal of SEO is to increase the website's organic traffic, improve its ranking in search results, and attract a relevant audience. This is done through the optimization of content, keywords, site structure, link building, and other factors that influence the search engine algorithm.
As it is highly technical content, it is not recommended for a layman to try to reproduce its techniques due to the risk of being penalized by search engines and ending up having the site deindexed from searches.
Security updates
Security updates for websites
Security updates are essential to protect your website from threats. A specialized company will keep an eye on the updates and implement the necessary ones to protect your website.
Security updates include solutions to security weaknesses. If you don't keep your website up to date, you're putting it at greater risk of cyberattacks. Cybercriminals can exploit known twitter data vulnerabilities in outdated versions, compromising the security of your website. By keeping your system up to date, you'll benefit from the latest security fixes, ensuring your website is protected.
Specialized support
A company that specializes in website maintenance will usually provide support to help resolve any issues that may arise with your website.
Contracts with this type of company usually include backups that can be restored in the event of failures, virus infections or invasions.
Agencies can also provide support related to content creation and maintenance, keeping the website always updated, and thus generating more trust on the part of users.
Support contracts can even cover factors that go beyond the maintenance of the website itself, including services such as creating emails, developing landing pages , creating email signatures, managing digital marketing campaigns, creating and monitoring social media campaigns, among others.