Project progress metrics
Posted: Sat Feb 01, 2025 10:40 am
Along with developing a product launch strategy, it is important to create a project promotion plan to understand through which channels the advertisement will be distributed and how you will provide feedback to the client.
Any project, regardless of its scale, has tasks that are solved by promoting the business project:
Persuasion. A properly constructed advertising strategy allows you to multiply revenue and convert more leads into client status. An excellent tool here is handling client objections through content, recommendations, and reviews.
Informing. When you inform your audience correctly, you form its loyalty. Your client knows about you, you are on a "short leg" with him, which leads to good sales.
Reminders. It is important to crypto email list do this in different ways so that your client does not forget you. With the help of blogger posts, mentions in conversations of colleagues, advertising signs, interesting promotions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153438
Project progress metrics
Any company has KPIs – key performance indicators. First, they are set, and then the path and development of a strategy to achieve them begins. KPIs most often include: investment rate, sales level, interaction with the audience. Let's look at each of them in more detail.
Sales indicator
This is the most obvious and simple marker that indicates the success/failure of the work you have done. It is this indicator that determines the further distribution of forces and resources. It is important to establish clear periods for tracking the dynamics, for example, once a month. Then, after a while, you can compare your results with the previous year or with competitors. This indicator is always measured in monetary terms or percentages.
Investment rate
This is an important component that shows how wisely the money was invested and how it affected the work. There are two main indicators:
Return on Investment (ROI) – the ratio of profit to costs (for a given period).
Advertising to sales (A/S) – the amount of funds invested in project promotion (in percent).
Investment indicators
Source: shutterstock.com
Audience attitude towards the product
Once the project promotion has been implemented, it is possible to determine the audience's attitude towards the product. The audience engagement indicator is responsible for this.
The connection between strengthening the positions of existing clients and the growth of new ones increases as a more successful advertising campaign is implemented. Three indicators are identified that are responsible for interaction with the audience:
growth in quantitative audience indicators over a specified period;
increasing customer loyalty to the product;
audience engagement with the product (reviews, subscriptions, likes).
Any project, regardless of its scale, has tasks that are solved by promoting the business project:
Persuasion. A properly constructed advertising strategy allows you to multiply revenue and convert more leads into client status. An excellent tool here is handling client objections through content, recommendations, and reviews.
Informing. When you inform your audience correctly, you form its loyalty. Your client knows about you, you are on a "short leg" with him, which leads to good sales.
Reminders. It is important to crypto email list do this in different ways so that your client does not forget you. With the help of blogger posts, mentions in conversations of colleagues, advertising signs, interesting promotions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153438
Project progress metrics
Any company has KPIs – key performance indicators. First, they are set, and then the path and development of a strategy to achieve them begins. KPIs most often include: investment rate, sales level, interaction with the audience. Let's look at each of them in more detail.
Sales indicator
This is the most obvious and simple marker that indicates the success/failure of the work you have done. It is this indicator that determines the further distribution of forces and resources. It is important to establish clear periods for tracking the dynamics, for example, once a month. Then, after a while, you can compare your results with the previous year or with competitors. This indicator is always measured in monetary terms or percentages.
Investment rate
This is an important component that shows how wisely the money was invested and how it affected the work. There are two main indicators:
Return on Investment (ROI) – the ratio of profit to costs (for a given period).
Advertising to sales (A/S) – the amount of funds invested in project promotion (in percent).
Investment indicators
Source: shutterstock.com
Audience attitude towards the product
Once the project promotion has been implemented, it is possible to determine the audience's attitude towards the product. The audience engagement indicator is responsible for this.
The connection between strengthening the positions of existing clients and the growth of new ones increases as a more successful advertising campaign is implemented. Three indicators are identified that are responsible for interaction with the audience:
growth in quantitative audience indicators over a specified period;
increasing customer loyalty to the product;
audience engagement with the product (reviews, subscriptions, likes).