Create informative content that is tailored to your industry or sector
Posted: Sat Feb 01, 2025 10:31 am
But let's be honest: the perspective of the recipient - the potential new customer - is largely ignored here; questions from interested parties are only partially answered. Features are described, but the benefits for potential interested parties are left out. If
we think a step further, it becomes interesting to consider what questions the decision-makers, buyers and decision-making bodies on the customer side have. All of these personas base their purchasing decisions on the quality of the answers that providers give them.
The goal of content marketing should therefore gambling data malaysia be to offer your target group as a whole content that they perceive as valuable, informative or entertaining; ideally even as a mixture of all of these attributes. Develop personas from the target group and handle your content in a multi-layered manner. This way, these personas reflect a large part of the buying center of your target customers. The result: you penetrate several departments of your target customers with strategic content.
The strategy here is not advertising, but valuable assistance. The tools of our modern media generation are considered top examples of what a target group finds informative:
best practices
tips
guidelines
case studies
Answers to frequently asked questions
instructions
explosive industry news
These forms of content are aimed directly at potential new customers. They are designed to answer questions from the customer side. The questions that underlie the information correspond to the way people think when they are looking for solutions to their worries and challenges.
we think a step further, it becomes interesting to consider what questions the decision-makers, buyers and decision-making bodies on the customer side have. All of these personas base their purchasing decisions on the quality of the answers that providers give them.
The goal of content marketing should therefore gambling data malaysia be to offer your target group as a whole content that they perceive as valuable, informative or entertaining; ideally even as a mixture of all of these attributes. Develop personas from the target group and handle your content in a multi-layered manner. This way, these personas reflect a large part of the buying center of your target customers. The result: you penetrate several departments of your target customers with strategic content.
The strategy here is not advertising, but valuable assistance. The tools of our modern media generation are considered top examples of what a target group finds informative:
best practices
tips
guidelines
case studies
Answers to frequently asked questions
instructions
explosive industry news
These forms of content are aimed directly at potential new customers. They are designed to answer questions from the customer side. The questions that underlie the information correspond to the way people think when they are looking for solutions to their worries and challenges.