All car ads are in color?
Posted: Sat Feb 01, 2025 10:29 am
Julian Koenig and Helmut Krone decided to turn a disadvantage into an advantage. They broke all the standards of car advertising in force at the time.
Ours will be black and white. All car ads are crammed with information about the car? Ours will be text-light and focused on a different type of message. All car ads are opulent? Ours will be extremely minimalist. Lots of white space. A small car in the corner.
Americans wanted dreams and wealth? The slogan, advertising and the entire philosophy of the iran rcs data brand expressed in this way convinced them of the opposite. Be realistic. Focus on the advantages of owning a small, cheap car. Let yourself be convinced that it is a better solution than a large and expensive Lincoln or Chevrolet.
They allowed it.
Volkswagen won because it was different and wasn't afraid to say so. It was able to show the advantages of its otherness. Perfectly written and designed ads, in accordance with the simplest principle - stand out.
Ours will be black and white. All car ads are crammed with information about the car? Ours will be text-light and focused on a different type of message. All car ads are opulent? Ours will be extremely minimalist. Lots of white space. A small car in the corner.
Americans wanted dreams and wealth? The slogan, advertising and the entire philosophy of the iran rcs data brand expressed in this way convinced them of the opposite. Be realistic. Focus on the advantages of owning a small, cheap car. Let yourself be convinced that it is a better solution than a large and expensive Lincoln or Chevrolet.
They allowed it.
Volkswagen won because it was different and wasn't afraid to say so. It was able to show the advantages of its otherness. Perfectly written and designed ads, in accordance with the simplest principle - stand out.