Personal branding is not for everyone

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I could go on and on about the advantages, but I have to give you a chance to prove yourself, because there is…

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Personal Branding – 4 Most Common Mistakes
Recently I had the opportunity to speak at Social Poznań, where I gave a presentation on personal branding . More specifically, I shared with the audience my observations on how people build a personal brand and what mistakes they make when doing so.



Personal branding is most often discussed by people involved in marketing, advertising, public relations, and representatives of other industries where image is an important element of career development. However, it is not an equally important issue everywhere. Is a car mechanic's personal brand or the workshop's brand more important?

In addition, too often, talking about building a personal brand is limited to social media activities. This is a mistake. Your personal brand is what people say about you. The problem they think you will help them solve. It goes far beyond the Internet. Therefore, not everyone may want to conduct online image activities, but this does not mean that their personal brand will be weak.