75 SEO Resources I (Probably) Can’t Live Without

[suhasini523]

I’ve worked in SEO for just over 12 years.

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page).

Free SEO tools
When you start your SEO career, it’s natural to gravitate to free tools—they’re usually the first SEO resource you search for. But the truth is that not all free SEO tools are created equal – some are great, and some are not so great. So you need to be careful.

Here are the ones I use:

1. Google Search Console – For many people Google Search veterinary email list Console, or “GSC” is the first tool you connect to your website to help diagnose technical issues and assess performance from Google’s perspective. It’s where a lot of my analysis has started off over the years.

google search console screenshot
2. Google Analytics – Although GA4 is not nearly as popular as its predecessors, Google Analytics is a necessary part of SEO reporting, and it’s a useful tool for seeing what is going on outside of organic search.

3. Ahrefs Webmaster Tools – Ahrefs WMT is the best (free) way to get a taste of Ahrefs. Setup is fast if you already have access to GSC, and in a couple of clicks, you can start improving your website’s SEO performance. I used it while working in an agency to run a quick audit of clients’ sites.

4. Screaming Frog – If you want to audit a website, Screaming Frog is one of the best tools for small sites, as you can use it in list mode for free or up to 500 URLs in crawling mode.

5. Bing WMT – Bing’s version of GSC is one of the best ways to gain insights into how your website performs and diagnose website issues.

6. Ahrefs’ Free SEO Tools – Ahrefs has eight tools that you can check out completely for free. Covering everything from keyword research and link building to SERP and ranking checkers.

7. Google Trends – Allows you to understand trends of certain keywords. This type of data is especially interesting if you work in ecommerce SEO, as it can help you track product category trends and compare them against each other.

8. Pinterest Trends – If you are working with a company that gets traction on Pinterest then Pinterest Trends might be a more useful tool than Google Trends.

9. Google Collab – A Jupyter notebook-style platform that requires no setup and is the easiest way to run a Python script. Google Collab is great if you work in an agency, as you can run small Python scripts without asking the IT department for admin access every five minutes.

10. Chrome DevTools—DevTools is built into the Chrome browser and is one of the best free tools for diagnosing technical or performance issues with websites.

11. Page Speed Insights – Helps you diagnose issues with Core Web Vitals and other SEO performance issues.

12. Google Looker Studio – Formerly known as Google Data Studio, this is a dashboarding platform for creating free SEO dashboards.

13. Google Keyword Planner – Google’s tool to help you identify the search volume of keywords.

14. Webpagetest.org – In years gone by, I’ve seen this used by the team at Google. It helps measure the speed of your website and create a loading animation video to show the speed difference between competitors.

15. Dentsu’s technical SEO tools – Dentsu has a suite of 17 free SEO tools that you can use for free, covering everything from hreflang tag testers, XML sitemap generators, schema markup generators, and much more. Formerly run by Merkle this has always been a useful resource for free SEO tools.

16. Keyword Shitter – As the name implies, if you need to mass-generate keywords quickly, then this is the tool to do it.

17. Hreflang Checker – Useful free tool created by Dan Taylor for checking, yes, you guessed it, hreflang implementation.