Brochures and Handbooks
Posted: Sat Feb 01, 2025 8:17 am
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Senders are required to include an unsubscribe link within their email newsletter so that users can unsubscribe at any time.
A URL for unsubscribing will be provided along with a message such as "Click here to unsubscribe."
Related Laws and Guidelines
Act on the Proper Transmission of journalist email list Specified Electronic Mail
Summary of the revised Act on the Proper Transmission of Specified Electronic Mail (PDF:182KB)
Regulations for Enforcement of the Act on the Proper Transmission of Specified Electronic Mail
Guidelines for sending specific e-mails (PDF:1.8MB)
Key points of the Act on the Proper Transmission of Specified Electronic Mail (PDF:2.40MB)
Reasons for high cancellation rates and solutions
Reasons for high cancellation rates and solutions
What are the reasons for the increased cancellation rate?
There are two main causes, so take appropriate measures depending on the cause.
① Eliminate discrepancies between content and users
Are you delivering the right content to your users?
No matter how good the content is, if it does not meet the needs of the recipient, it will become unnecessary information.
When creating an email newsletter, it is important to make the subject line easy to understand and the content eye-catching so that readers will be interested at first glance.
Not only will subscriptions to email newsletters that people are not interested in be canceled, but there is also a risk that they will be marked as spam.
When creating an email newsletter, before thinking about "what you want to communicate," you should clarify "who" you are sending it to, and deliver content that is appropriate for each user.
If you have requested to receive our e-mail newsletter but no longer wish to receive it, you can unsubscribe.
Senders are required to include an unsubscribe link within their email newsletter so that users can unsubscribe at any time.
A URL for unsubscribing will be provided along with a message such as "Click here to unsubscribe."
Related Laws and Guidelines
Act on the Proper Transmission of journalist email list Specified Electronic Mail
Summary of the revised Act on the Proper Transmission of Specified Electronic Mail (PDF:182KB)
Regulations for Enforcement of the Act on the Proper Transmission of Specified Electronic Mail
Guidelines for sending specific e-mails (PDF:1.8MB)
Key points of the Act on the Proper Transmission of Specified Electronic Mail (PDF:2.40MB)
Reasons for high cancellation rates and solutions
Reasons for high cancellation rates and solutions
What are the reasons for the increased cancellation rate?
There are two main causes, so take appropriate measures depending on the cause.
① Eliminate discrepancies between content and users
Are you delivering the right content to your users?
No matter how good the content is, if it does not meet the needs of the recipient, it will become unnecessary information.
When creating an email newsletter, it is important to make the subject line easy to understand and the content eye-catching so that readers will be interested at first glance.
Not only will subscriptions to email newsletters that people are not interested in be canceled, but there is also a risk that they will be marked as spam.
When creating an email newsletter, before thinking about "what you want to communicate," you should clarify "who" you are sending it to, and deliver content that is appropriate for each user.