Use seasonal and trending themes in exit-intent popups
Posted: Sat Feb 01, 2025 5:02 am
You can increase engagement and relevance by matching your exit-intent popup to current events, seasons, or trending topics. This strategy keeps your offerings fresh and timely, potentially increasing their appeal to visitors.
How to do this?
Create a calendar of seasonal events, holidays, and industry events that are relevant to your business. Then design pop-up campaigns around these topics. For example:
During tax filing season, an accounting automotive mailing list software company might use a pop-up window offering a free tax preparation checklist or a Small Business Invoice Template .
A fitness equipment retailer might create pop-ups in January with New Year's resolutions, focusing on health goals.
You can also use current trends or viral topics. Monitor social media and news outlets for topics that resonate with your audience. Then quickly create pop-ups that reference these trends in an appropriate manner.
For example, if a popular TV show is trending, an e-commerce site that sells fashion clothing could create a pop-up featuring outfits inspired by the show's characters.
11. Optimize the load speed of the exit intent popup
A slow-loading popup can be as bad as no popup at all. If your exit intent popup takes too long to appear, the visitor may have already left. Aim for a load time of less than a second. This ensures that your message grabs the visitor’s attention before they leave the site.
To speed up your popup, compress any images you use. Minimize the use of complex animations or effects. Also consider preloading your popup on page load so it's ready to display instantly when triggered.
Speaking of speed, another way to make the exit intent popup more effective is to delay the appearance of the "X" (exit button) by 2 or 3 seconds.
Many people subconsciously cancel exit popups the moment they appear. Delaying the cancel button for a very short period of time can stop this knee-jerk reaction and force visitors to pay more attention.
12. Add some social proof to exit-intent pop-ups
People trust other people’s experiences. Use this by including social proof in your exit pop-ups. This could be customer reviews, the number of satisfied customers, or trust badges from well-known brands or certificates.
For example, an e-commerce site might include a message like “Join over 50,000 happy customers!” in their exit pop-up. Or a SaaS company might showcase the logos of their famous clients.
How to do this?
Create a calendar of seasonal events, holidays, and industry events that are relevant to your business. Then design pop-up campaigns around these topics. For example:
During tax filing season, an accounting automotive mailing list software company might use a pop-up window offering a free tax preparation checklist or a Small Business Invoice Template .
A fitness equipment retailer might create pop-ups in January with New Year's resolutions, focusing on health goals.
You can also use current trends or viral topics. Monitor social media and news outlets for topics that resonate with your audience. Then quickly create pop-ups that reference these trends in an appropriate manner.
For example, if a popular TV show is trending, an e-commerce site that sells fashion clothing could create a pop-up featuring outfits inspired by the show's characters.
11. Optimize the load speed of the exit intent popup
A slow-loading popup can be as bad as no popup at all. If your exit intent popup takes too long to appear, the visitor may have already left. Aim for a load time of less than a second. This ensures that your message grabs the visitor’s attention before they leave the site.
To speed up your popup, compress any images you use. Minimize the use of complex animations or effects. Also consider preloading your popup on page load so it's ready to display instantly when triggered.
Speaking of speed, another way to make the exit intent popup more effective is to delay the appearance of the "X" (exit button) by 2 or 3 seconds.
Many people subconsciously cancel exit popups the moment they appear. Delaying the cancel button for a very short period of time can stop this knee-jerk reaction and force visitors to pay more attention.
12. Add some social proof to exit-intent pop-ups
People trust other people’s experiences. Use this by including social proof in your exit pop-ups. This could be customer reviews, the number of satisfied customers, or trust badges from well-known brands or certificates.
For example, an e-commerce site might include a message like “Join over 50,000 happy customers!” in their exit pop-up. Or a SaaS company might showcase the logos of their famous clients.