How to Create Content with Freelancers: The Ultimate Guide

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Contents
1 10 keys to creating content with freelancers
With the rise of Content Marketing, freelance writers have become strategic and necessary resources for creating content for companies. Learn the details about creating content with freelancers and how to work with them to turn them into great allies for your business .

Freelance work is growing every day worldwide. According to a study by Elance, 30% of the economically active population in the United States works under this modality, and by 2020 this figure is expected to reach 50%. Independence, work flexibility and the opportunity to work with clients from different parts of the world are the medicare leads email list main reasons why more and more professionals are turning to the self-employment modality, which has led to the emergence of numerous online work platforms and marketplaces .

Communication. Social network.

With the rise of Content Marketing, the supply and demand for freelance content creation has increased in recent years. In the United Kingdom, 6 of the 10 most in-demand freelance jobs in 2013 were related to writing content for blogs and websites. Our region is not far behind: both in Latin America and in Spain, content creation and translation is the third most in-demand freelance job by companies , after “IT and programming” and “design and multimedia.”

In the rush to “jump on the bandwagon” of Content Marketing, many companies (and even consultancies) have opted to produce their own content, a strategy that has led to failure. In an interview with Oscar del Santo , he stated that:

“[…] the biggest mistake that many colleagues make is trying to compete in content generation when in reality they are excellent consultants who should be focusing on solving problems for their clients. In this sense, we have to be honest with ourselves: not all of us are excellent writers, designers or communicators […] Let us always focus on what we know how to do well, and the results will not be long in coming.”

Other companies, aware of their shortage of time and qualified resources, chose to follow another path: outsourcing content creation . Currently, 72% of large organizations (and 33% of small companies) outsource the creation of their content, either to freelance writers or to agencies specialized in generating web content.