Creating a rule itself is not overly complicated:

[sumaiyakhatun26]

In the above section, you can only create rules for all campaigns or ad sets. To configure a rule for only selected ones, you must select them in the Ads Manager.





select a campaign, ad set or ad,
select the conditions that interest you.


facebook ad optimization



Note that for some rules, Facebook will automatically add one condition – 8 thousand views. turkey rcs data The creators of the algorithm decided that this is how many are needed to precisely determine the values ​​of individual indicators.

With fewer views the data would not be reliable.



Facebook Ads Optimization – Useful Automated Rules
I often use automated rules to manage the numerous campaigns under my care.

While there are plenty of rules worth using, today I'll show you four that are worth starting with.



Facebook Campaign Optimization and Frequency Control
Frequency is one of the most important metrics when assessing the effectiveness and optimization of Facebook advertising. In short: the higher it is, the more expensive the ad will be.

Will it be less effective because of that? It depends. Usually, high frequency is accompanied by simple human fatigue with the creative. After all, how many times can you see the same ad? If it didn't interest you three times, you probably won't click on it the fourth time.

It's easy to check - high frequency usually means an increase in the cost per click or a decrease in the number of views. So you can assess for yourself how it looks for you.