Not just customer loyalty research
Posted: Thu Jan 30, 2025 8:20 am
It is precisely those customers who collect or give us the highest marks within the system, or NPS assessment, which, remember, comes down to the question of whether you would recommend the services of this company to other customers, who are offered, for example, participation in affiliate programs, if such exist, or in general, in response to something like that, a thread appears in the company to start working on such a program. Finally, thread number three. If we slightly modify the NPS study and use our example, I mean our example, I will show you in a moment, then we can also use such a study or such a survey to find out what customers really value in us.
Because it is very easy to conduct a workshop on competitive advantagesin spain rcs data an organization. Now we will sit in a conference room and think about what makes our company better than all others in a given industry, but it will be only our perspective. Few things can replace what is happening. We can use such a qualitative conversation, or even a survey, in which someone will tell us directly, for example, what they value most about working with us.
And similarly, we can also use such a study to ask what is cool about working with our company, if you want to recommend us, but if it turns out that someone gives us this lower result, and how much lower it is, we will talk about that in a moment, then at the same time we can use this objective platform to ask. So what should we improve? So as you can see, from my perspective there are only benefits to using something like this in the organization.
Because it is very easy to conduct a workshop on competitive advantagesin spain rcs data an organization. Now we will sit in a conference room and think about what makes our company better than all others in a given industry, but it will be only our perspective. Few things can replace what is happening. We can use such a qualitative conversation, or even a survey, in which someone will tell us directly, for example, what they value most about working with us.
And similarly, we can also use such a study to ask what is cool about working with our company, if you want to recommend us, but if it turns out that someone gives us this lower result, and how much lower it is, we will talk about that in a moment, then at the same time we can use this objective platform to ask. So what should we improve? So as you can see, from my perspective there are only benefits to using something like this in the organization.