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Filters in Facebook Analytics

Posted: Thu Jan 30, 2025 8:13 am
by sumaiyakhatun26
Now that you know how to fire up Facebook Analytics, what exactly can you get out of it? There are at least a few cool features you should check out.

One of the most interesting features of FA is creating filters. This allows you to compare or analyze almost any data.

facebook analytics filters

Example: let's check who the commenters are on the fan page of one of our clients.

comments facebook analytics

User segments obtained using filters can also be compared . Want to see how the most south africa rcs data active fans differ from the average audience? You can compare such data.

Example: I can compare a group of people who like my posts on Instagram more than 3/4 of my audience with a group who follow me but haven’t interacted with me at all recently. The question is – do you see any differences between them?

Facebook analytics filter comparison

An online store can also use this! Just compare, for example, purchases on different devices, operating systems, or between groups of recipients of different ages.

Funnels in Facebook Analytics
By creating funnels, you can begin to more accurately analyze the impact of individual advertising and content activities in the long term.

Funnels will be especially useful for online store owners or marketers who would like to thoroughly analyze the impact of social media on sales.

Proper funnel configuration will allow you to track, for example, the effectiveness of the campaign itself. How many recipients who viewed our products/content then add them to the cart and ultimately buy them? After how much time?