What is the difference between Knowledge Panel and Knowledge Cards?
Posted: Thu Jan 30, 2025 6:42 am
Depending on the search query, only Knowledge Panel, only Knowledge Cards or both together are delivered.
It plays a decisive role whether you are looking for an attribute of an entity, a type of relationship between entities or directly for an entity. The entity type is also decisive for which box variants are displayed.
For example, if you search for entities of the entity types norway phone number data people, places, buildings or companies, you will be presented with the classic knowledge panel on the right side of the SERPs.
If you search for an attribute of an entity such as age, place of birth, height, size, occupation... the knowledge panel of the main entity or subject and a knowledge card to directly answer the question with the attribute value are delivered in the SERPs.
In some cases, knowledge cards are also delivered together with the knowledge panel, even though no attribute was searched for. This is the case when Google believes that this information is currently important in relation to the entity being searched for. This often has to do with current events that are highly relevant to the respective entity, such as the knowledge card for the Bayern Munich entity. These knowledge cards for current events are also known as live results . Here, Google displays a live result with the final result of the last competitive match.
Knowledge Card / Live Result and Knowledge Panel on the entity Bayern Munich on 21.07.2019
In rare cases, only the knowledge cards are delivered. This happens when a keyword has the search intent “Know Simple”. Know Simple is a subtype of the search intent “informational”. More on the topic of search intent in the article Explanation & identification of search intent & user intent of keywords .
Here is an example of the search query weather. No knowledge panel is delivered, only the knowledge card or live result.
Example of a Single Knowledge Card or Live Result
What are Knowledge Cards?
The contents of the knowledge cards provide answers to the attributes of individual entities. Depending on the entity type, knowledge cards with additional information about the entity are automatically delivered in addition to the knowledge panel. This additional information is also an attribute of the respective entity.
When searching for films, platforms and cinema screenings can be displayed, among other things.
It plays a decisive role whether you are looking for an attribute of an entity, a type of relationship between entities or directly for an entity. The entity type is also decisive for which box variants are displayed.
For example, if you search for entities of the entity types norway phone number data people, places, buildings or companies, you will be presented with the classic knowledge panel on the right side of the SERPs.
If you search for an attribute of an entity such as age, place of birth, height, size, occupation... the knowledge panel of the main entity or subject and a knowledge card to directly answer the question with the attribute value are delivered in the SERPs.
In some cases, knowledge cards are also delivered together with the knowledge panel, even though no attribute was searched for. This is the case when Google believes that this information is currently important in relation to the entity being searched for. This often has to do with current events that are highly relevant to the respective entity, such as the knowledge card for the Bayern Munich entity. These knowledge cards for current events are also known as live results . Here, Google displays a live result with the final result of the last competitive match.
Knowledge Card / Live Result and Knowledge Panel on the entity Bayern Munich on 21.07.2019
In rare cases, only the knowledge cards are delivered. This happens when a keyword has the search intent “Know Simple”. Know Simple is a subtype of the search intent “informational”. More on the topic of search intent in the article Explanation & identification of search intent & user intent of keywords .
Here is an example of the search query weather. No knowledge panel is delivered, only the knowledge card or live result.
Example of a Single Knowledge Card or Live Result
What are Knowledge Cards?
The contents of the knowledge cards provide answers to the attributes of individual entities. Depending on the entity type, knowledge cards with additional information about the entity are automatically delivered in addition to the knowledge panel. This additional information is also an attribute of the respective entity.
When searching for films, platforms and cinema screenings can be displayed, among other things.