Selecting content using entity properties
Posted: Thu Jan 30, 2025 6:37 am
This patent was first filed in April 2014 and re-signed under a new name by Google in October 2017. It describes how Google can use a confidence score to determine the entity hierarchy in a search query.
To determine the relevance of an entity in a search query, Google can use a confidence score
The method can include identifying a property of the entity jamaica phone number data of the search query. The method can include the data processing system determining a match between a property of an entity of content selection criteria and the property of the entity of the search query. The method can include the data processing system selecting the content item as a candidate for display on the user device based on the match and the confidence score. Source.
Based on this confidence score, a decision is then made as to which entity is the main entity in the search query and the appropriate documents for the SERPs are determined accordingly. Entity attributes can also be included in the selection process via both a query graph and a content selection criteria graph.
Associating an entity with a search query
This patent, which was awarded to Google in 2016, is about how an entity can be recognized in a search query or how Google can recognize that it is a search query with an entity reference. There is also another version of this patent from 2013 .
The following process steps are described by the patent:
Receiving a search query
Identify an entity associated with the search term
Provide an entity summary so that appropriate results can be displayed in response to the search query. The summary contains both relevant information about the entity and optional additional search queries.
Identify the optional entity search query and link it to the selected option. (More on this in the patent...)
Identifying documents matching the entities or the entity
Identify additional entities from the selected documents
Connecting the entity(ies) to the search query
Determining a ranking for the entities
To determine the relevance of an entity in a search query, Google can use a confidence score
The method can include identifying a property of the entity jamaica phone number data of the search query. The method can include the data processing system determining a match between a property of an entity of content selection criteria and the property of the entity of the search query. The method can include the data processing system selecting the content item as a candidate for display on the user device based on the match and the confidence score. Source.
Based on this confidence score, a decision is then made as to which entity is the main entity in the search query and the appropriate documents for the SERPs are determined accordingly. Entity attributes can also be included in the selection process via both a query graph and a content selection criteria graph.
Associating an entity with a search query
This patent, which was awarded to Google in 2016, is about how an entity can be recognized in a search query or how Google can recognize that it is a search query with an entity reference. There is also another version of this patent from 2013 .
The following process steps are described by the patent:
Receiving a search query
Identify an entity associated with the search term
Provide an entity summary so that appropriate results can be displayed in response to the search query. The summary contains both relevant information about the entity and optional additional search queries.
Identify the optional entity search query and link it to the selected option. (More on this in the patent...)
Identifying documents matching the entities or the entity
Identify additional entities from the selected documents
Connecting the entity(ies) to the search query
Determining a ranking for the entities