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How to target audience by visit time?

Posted: Thu Jan 30, 2025 5:38 am
by sumaiyakhatun26
When creating a new ad set in your campaign, in the “Audience” section, click the “Custom Audiences” box. A list will expand, showing the group you created earlier. You can use it to target or exclude in your ad sets.

Facebook recipient time

When you hover over a selected group, two icons will appear on the right. The “X” removes the group, and the down arrow allows you to exclude the group from targeting.

Facebook recipient time

With Time on Site Audiences, Facebook has given marketers an incredibly useful netherlands rcs data tool. Yes, it's quite simple, since you only have three options and no way to configure them. However, I hope that after reading this guide, you know more about Custom Audiences and will be able to fully utilize their potential. Let's get to work!
An example that I often come across in my digital agency : we analyze the effectiveness of Facebook and Google advertising campaigns. The client notices that Google brings more sales, so he suggests disabling Facebook. But that's a mistake! Marketing works systematically - some channels have an impact, even if they don't directly generate sales. That's why I always say: it's not worth looking only at individual channels, but analyzing the entire system of operation.


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Artur Jablonski

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